Overcoming Common Pitfalls of Hiring Hourly Workers in a Digital World

August 7, 2018
Many companies rely on an hourly workforce for the everyday tasks that are needed to keep the company going. Hourly workers can be the lifeblood of a company since these workers are on the front lines and often interacting with customers. Even though these positions are important, businesses are finding it difficult to maintain the workforce that is needed.

Problems of Hourly Hiring

The problem is that hiring hourly employees is the toughest that it's been in years. Gone are the days when a single job fair would bring in the talent that was needed. The number of hourly positions has increased over the years, and yet it is becoming harder for companies to sift through the long lists of applicants to find the right people to hire.

As the resumes and applications stream in online, hiring managers are faced with the challenge of sorting and organizing the information to choose the candidates who are the right fit for the job opening. Not only is this task time consuming, but it can be a challenge to pick just a few resumes from the hundreds or thousands of applications that have been received.
Recently, a Cornell study found that it can cost a company an average of $5,864 for the loss of one hourly employee.
Hiring is the Foundation to Reduce Turnover

It is important to remember the impact that hiring has on the turnover rate for your company. When you are hiring the right people, then it optimizes job satisfaction and increases long-term performance within the company.

Recently, a Cornell study found that it can cost a company an average of $5,864 for the loss of one hourly employee. Companies lose money due to lost productivity, as well as the cost of hiring and training new employees. Additional costs also need to be factored in, such as overtime expenses for other employees who are covering the extra shifts.

The reality is that losing employees cuts into profit margins and takes a toll on overall company culture. But, instead of focusing on the turnover, you need to take it back to the root of the problem: Hiring. When you are building a strong workforce, then the turnover naturally decreases.
Over half of the people looking for a new job are searching on a mobile device.
How to Improve Hourly Hiring Practices

Recognizing the problem with hiring practices is just the first step. Now, you need to evaluate the changes that need to happen in an organization to correct the problem. Here are a few tips to help you get started:

Leverage Technology: Job postings in the newspaper are a thing of the past. If you don't have a good online marketing system in place to bring in new applicants, then you are missing out on potential talent in the industry. Over half of the people looking for a new job are searching on a mobile device. Even though you might face growing pains when implementing new technology, it is an essential step to widen your applicant pool and sort through the resumes that are coming through.

Improve Job Descriptions: Full transparency about the job and benefits will help with filtering the candidates who won't last in the position. Highlight special features that stand out from the competitors in the industry. At the same time, be upfront about the benefits that are offered, as well as the job duties that are expected. Additionally, improve your strategy when writing job titles. The title is the hook that will reel in the interested applicant, so you need to make the title search-friendly and easy to recognize.

Advertise in the Right Place: Evaluate your target demographic and make sure that you are posting the jobs in online boards where these people are spending time. For example, LinkedIn is a great resource if you are hiring managerial level employees. But, most hourly workers don't even have a LinkedIn account, which means that it's not the best platform to use for job postings. Instead, consider other online social media channels and job boards such as Monster, Glassdoor, Facebook, Twitter, or Craigslist. Also, don't overlook the power of local job boards, which tend to be low in cost and effective at connecting with talent in the area.

Warm Bodies Aren't Enough: Instead of only focusing on getting employees through the door, it is time to shift your mindset to search for people who are looking for more than a paycheck. Bringing in people who are passionate about the services that are offered. At the same time, it is important to evaluate employment history to see the trends for the time spent at previous jobs.

Look at the Data: When you have a large applicant pool, it is essential to lean on the data. These details can shed light on the metrics that are designed specifically for hiring, helping you see the impact on productivity, customer satisfaction, tenure with the company, and more.

As you improve your strategy for hiring hourly workers, it helps to boost your workforce and optimize the results that you are enjoying in your company. Implement these tips to bring in the best candidates, and then use the right strategies to filter the applicants to find the perfect fit for your business.

At Workstream, we understand the challenges that you are facing when hiring hourly workers. We've developed a proven system that can be used as a simpler, faster method to use in the hiring process. Try our free trial, and don't hesitate to contact us anytime if you have questions about the way it works.
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