Q: What professional accomplishments are you most proud of since you started the Roli Roti project? Patrick : Roli Roti
was already an impressive company before I joined the team, but I'd like to think that I helped breathe life back into its digital presence. Having been around for almost two decades now, I was Roli Roti's very first full-time marketing hire--before I joined, there wasn't a consistent social media, online, or any sort of digital presence.
In the year that I've been here, their social media following has grown by 50; brand collaborations have brought Roli Roti more local relevance; and with additional marketing and design help, Roli Roti's retail products (Butcher's Bone Broth and Butcher's Salad Chicken) went from being in just 500 stores to over 3000.
I wouldn't say any of these accomplishments are attributed to just me, but I think I helped grease the wheels to get these things in motion with a great and ambitious team! Q: What are the superpowers of your team? Patrick :
Despite having been around for about 17 years now, our team still feels like one of a start-up. With that, our superpowers are being scrappy, indefatigable, and creative. While we have our own separate roles, we all work incredibly hard and are super collaborative to be solutions-oriented to always find ways to solve issues that are bound to be encountered by a company of our size.
We may not have the most resources or capital, but we do have a fighting spirit that keeps us agile, innovative, and tireless.
Q: How would you describe your leadership style? Patrick :
I would say the underlying principle with how I lead is kindness. I am a firm believer in treating everyone well, no matter their role. I think that if you treat people fairly and kindly, you develop a rapport that allows your teammates to work with you more seamlessly and with more grit. I don't think driving your team into the ground is sustainable or a good way to get the best out of your teammates.