Make Job the Post More Appealing – Use Italics and Bold
Here is an interesting piece of information – using italics and bold will result in more applications. One of the recent Monster's studies
confirmed this. Job posts that had their important sections bolded attracted two times more applicants than those with plain text. If your job posting platform supports it, we suggest that you start practicing it as soon as possible.
Where to use bold or italics? The answer is hidden in another study that discovered that job seekers tend to skim through job posts
and only superficially go over the most important job post section, such as requirements and benefits.
To prevent this from happening, start using bold and italics in your job posts. This way, you will draw the attention of job seekers and get them to read the most important parts of your job post. Furthermore, the bold font makes the content more skimmable and readable.
Since it is recommended to keep the job post under the 400 words, bold and italics will help you style it better. By combining bullet points and text styles, you will be able to emphasize the important sentences and words and convince more job seekers to click on the apply button.
Writing a great job post is an art form. It requires a bit of everything – knowledge, experience, and creativity. As you can see, everything starts with a nice and tidy job post title to ensure that you appear in job searches. A compelling introduction and to the point job description, requirements, and benefits are there to finalize the deal.
Depending on whether or not your job posting platform supports text styles, incorporate them to get the job seekers attention where it is needed the most. Don't forget to review your job posting to make it short and sweet. In the end, don't forget to write for mobile, as many of the job seekers will use their phones to look for jobs.