● Establish a great reputation for your restaurant
Having a good reputation for your restaurant is a must have for any decent and smart business owner. Boosting your reputation with different kinds of advertisement
, promotional deals such as "buy one, get one free", and offering good, fresh, and new products are sure to attract more customers.
More customers equal more positive reviews and more business overall. With more people come new potential employees, so be sure to keep that in mind! A good and regular customer can also make a good and respected employee, if handled correctly. Let potential baristas flock to your restaurant by relying on word of mouth. ● Find out what good baristas look for in a job
You can't be offering a job if you don't know what to offer. The best way to find out what you should offer your candidate is to ask a barista working in a successful restaurant. Find out what is a reasonable pay, what are the terms and conditions you should offer, and the rules your future employee should abide by.
Don't try to cut corners! Paying your employee too little (or god forbid, too much) can be very bad for business. With the current young worker mentality being "Minimum wage, minimum effort", you need to pay your employees according to the position, their engagement, and the current market value of barista workers. ● Establish a partnership with local barista courses
If there is a barista course in your city or near your business, you're one lucky employer! The fresh graduates are always looking for work and are most likely to accept your offer if you offer it well. Consider looking at online courses
and contacting them, you never know!
If you don't get the partnership with the course, don't fret! You can always advertise your business near and around it! ● Ask another barista for a recommendation
Improving your business overall can definitely contribute to your hiring needs, so there is no need to be afraid to branch out and simply ask baristas in other successful café's where you can find your own potential employee. Never underestimate a good word from a professional!
Being a barista is a profession where spoken word recommendations can take you a long way. What better recommendation than from an already established and good worker?
Baristas may have worked alongside each other and may have lost their job due to undercutting and overemployment, something you should keep in mind whilst hiring. You can find a freshly let go gem just from one conversation, so this step is cardinal. ● Look at local based job boards
Depending on your country/state/location, you most likely have at least one Job site. Now, that doesn't necessarily have to be Monster or Glassdoor, but we're pretty sure that there is a useful and helpful local alternative. Keep it local, you don't need someone three states away applying for your job.
Job boards can be great, but only if you know how to play them! Don't let yourself miss out on that!
Ask yourself: "If I was a barista looking for a job, where is the first place I would look?" The most likely answer is a popular job site.
Most of them are free to register your business on and can be kept up indefinitely according to the offerings of the job site. You can always keep candidates "in stock" if something unexpected happens, and as history has taught us, it's always best to be prepared for the worst! ● Glassdoor Glassdoor
offers millions of different jobs and could be your best friend in finding a new employee for your restaurant. It has a great employer section that basically speaks for itself.
It's very simple to use and can be a very effective tool if used right. You can research the in's and out's of Glassdoor's great offer right on their website, which offers you a free starting post limit and numerous success stories from both employers and employees. ● Google for jobs
One of the best "Job Sites" you can use is Google for Jobs
. Google for jobs uses new and advanced AI technology to find the perfect job for you! It searches through all the best job sites around including LinkedIn and Glassdoor and Is an important tool to use if you're an employer.
Make the AI work for you by spreading your business around all the popular sites for hiring. The age-old rule still stands up even concerning this topic, and can never be stressed enough: "persistence equals prosperity!" ● Social Media Marketing
Social media marketing can be your best friend if you know how to market right. The first thing you will need to establish a good social media marketing campaign is a good designer. A good designer can help you make your business social media ready, and make it look more professional overall.
You should know what kind of designer you need. There are companies that offer designs for your website or social media, but they are mostly expensive. A good and cheap alternative is to find a freelancer on the numerous freelancer sites, such as freelancer.com
You should consider hiring a social media manager. Now, managing your various social media accounts is not rocket science after all, but if you're too preoccupied with other more pressing matters, you should consider employing someone to make your job easier.