The business is as good as its employees are
Once a business starts growing and more people come on board, the organization no longer depends on the leaders alone to achieve success but on all employees. Simply put, a business is as good as its worst employees are.
Your employees are also your company's representatives and they are working and communicating on behalf of your business every day.
If they do something wrong your customers won't blame it on them but on your business. The same rule applies when they do something good which makes customers happy. Kroc understood that if he was going to build a big company that would operate throughout the world, he would need good staff that was going to help him because he can't do it alone.
He also added a suggestion box where employees could share their thoughts on what can be done to improve the business. This is how some of the most famous meals and drinks were added to McDonald's and they still exist to this day. Employees are a part of your business, so allow them to feel valued
and share their thoughts and ideas. Focus on your customers and community
It doesn't matter to which community you sell your product or offer services, you need to be a part of it. Ray Kroc has always made a lot of different initiatives that would create communities around all of his restaurants while also trying to improve existing ones. A lot of the operators in McDonald's were hired from the same communities they catered to.
For each and every community, he also had local advertisers that would work on certain communities and organize special events, birthdays, holidays, celebrations, and so on. He also thought that his business should give back to the communities
through charity work and this is something that the company still does.
It's essential to get into the community that you are working with and find ways to make their lives easier, get them to open up to your business, and give them something in return for being loyal customers. This doesn't apply only to food and hospitality businesses, but to all types of organizations.
In the end, McDonald's is living proof that you only need to focus on customers and employees to succeed. This is clear even today, as McDonald's continues to learn what customers want and deliver those things while keeping a happy base of employees, even hourly workers.