Upon graduating from Stanford University, Venezuelan siblings Camelia and Jean Paul Coupal founded Coupa Cafe in 2004. Focused on serving high-quality coffee and food, Coupa Cafe evolved into the meeting place for startups, entrepreneurs, and students.
In 2017, Coupa Cafe was voted the best coffee house in Palo Alto by the Tripadvisor and is growing rapidly in the San Francisco Bay Area. In their early days, Coupa Cafe used an online Google form to manually fill up with each new job application, which is a slow and inefficient process.
Due to the nature of the F&B Industry, the annual turnover rate for hourly workers at Coupa Cafe is nearly 90%. With 8 retail locations to manage and up to 250 positions to staff, their current onboarding and training methods is traditional and inefficient. Another challenge was documentation, where applicant's information was not centralised for easy reference.
Camelia and Jean Paul Coupal needed an all-in-one dashboard to manage their hiring.