3. Develop a Great Company Culture
Culture is something that most hourly employees can get their heads around. Company culture is all about the theme or interwoven thread that runs through the business. A good culture is welcoming and interesting. I recommend reading Seth Godin's book, Tribes
, which is all about developing a following and use that following to gather more followers. The more you understand your tribe, the more you can offer them.
For example, if you have a break room, don't make it like you would want it. Design it for comfort for your employees. If you mostly hire millennials, put in some colorful bean bag chairs, loud colors on the wall, great coffee, and other items that appeal to this generation. Once you jumpstart the foundation for the culture, the employees will take care of the rest. Request feedback from them on a regular basis to ensure they are comfortable in the established culture. 4. Provide Career Stability
Another way to make your business attractive is to offer your business as a springboard to a career. Even if you don't suspect that your hourly employees will stay at your business, offer resources for career advancement such as an onsite library, opportunities to attend seminars, classes and conferences, and even career counselor visitations every quarter. 5. Offer Work/Life Balance
Even if your business is dependent on having employees on site during specific hours, like a restaurant or retail business, you can still provide some flexibility in scheduling to allow time off for family, school, sports, and social activities. You will attract more candidates and keep the employees you have longer when you flex a little to help them balance both work and life activities. Get Better Looking and Show it Off
Making your company attractive to your target candidates for employment is good business senses. No longer does a help-wanted ad in the newspaper or Indeed get qualified candidates flocking to your business for employment. Today we have to be creative and think like our candidates think and learn to provide what it is that they are looking for—satisfaction, belongings, and the power to make a difference.
With all of your implemented EVPs, use social media to get the word out. It's a known fact that the majority of hourly employees are of the age who are connected socially. They do read Facebook postings, Instagram listings, LinkedIn messages, SnapChat, and many more. They follow what their friends are following and listen to the Tribe. Take advantage of these tools to get your message to the masses and make your company a place they want to work.