Step Three: Know Where to Look
After you've look for alternatives to the job itself and you laid the foundation for knowing what kind of candidate you are looking for, the final step is to know where to look for them. To effectively find the right candidates for the job, you must think like a marketing manager and proactively seek candidates as you proactively seek customers—and to find customers, you first look for where you can find potential customers. Do the same for future employees: market where they congregate like on social sites, where they play, live, eat, entertain, and work. You want look for those folks who have what you've established in your job description using CAPS.
If you are a company that depends on hourly employees, your efforts should be focused on a consistent and constant form of marketing for candidates. Studies show that referrals is still the best way to find a good candidate, but after that is advertising. Be very creative with your ads. If you suspect your candidates use social media, place an advertisement on Facebook and use Instagram to generate leads.
Pay to have vehicle wraps or even public buses, with your advertisement on them. Come up with something catchy that appeals to the people you are looking for. A recent Forbes article
gave the example of a company that placed an ad on an RV and drove it to camping sites to attract seniors for open positions. Other methods include handing out recruiting cards to everyone you come in contact with, airing silly, short commercials on radio and television, and having an open house at the company, giving away hotdogs and other goodies.
The point is to go to where the qualified candidates are located and saturate their environments with your message of hiring while touting how good it is to work at your business. Begin Today
Implement this three-step process today to begin a trend to getting the right employees and keeping them longer. Many employers are already doing pieces and parts of these three steps, but that doesn't always prove as effective. To increase your rate of return on your hourly employees and to decrease turnover, you have to take all three steps seriously and make the effort needed to see them through to the end. Like most things that require hard work, the reward of your efforts will be seen in the increase in service and production and everything else that has a positive impact on the company's bottom line.